SEO


Yes. Months back Google layed the hammer down on Squidoo for not administering punishment, or at least addressing a persistent issue of spam, and spammers. Well It seems that Squidoo is back in the graces of at least Google! I have been amazed at how simple it is to create a search engine friendly Squidoo page, that actually gets decent page rank. Additionally, new media requires social media training for employees to fully understand this type of marketing. Take a look at my personal internet marketing company lens, although it’s only got a PR of 2, it will surely rise. Often I see referral links in my logs too. You should give it a try.
Currently I have other lenses I am testing out, for example the one I created for Fairway Living Golf Communities. Their lens revolves around golf homes, golf real estate and communities in the United States, but since it is so new, I cannot give an accurate assessment. But take a look at it, I even made a neat poll for visitors to use!
While you are at it, here is another test lens very closely related to Fairway Living, it was created for waterfront communities for sale in North Carolina, Mason Landing Yacht Club! Stay tuned for PR baby!

Awhile back I posted an article on Squidoo, and the power it can provide, take a look and start your own Squidoo lens today, it will no doubt pay dividends down the road with decent page rank!

View a past article on creating a Squidoo lens.

Also, have you taken a look at our newest Internet Marketing Client? Check out our web marketing portfolio of clients!

I would like to let everyone know we are happy to announce a new search engine marketing Blog! My brother and I are joining forces and brain power to become “fleshly” authorities in the field of Search engine marketing. The name of our blog is Red VW Bus. Why you ask? Well, go over there and take a peek at out story and find out, it’s pretty good!

www.RedVWBus.com

squid_logo_h_sm No, I personally do not like squid, perhaps to use for fishing, but Squidoo I do like! What is it? 

Well, it is sort of a personal blog slash web site thingy, a place where you can place your authority information, life’s issues, products, and much more.  If you are a professional in a trade, business, or just want to rant about something, create a Squidoo account and start several “lenses”.  What is a lens?  These are essentially individual web pages that you create on a variety of subjects, focus, and or products you want to advertise. 

Honestly, It is kind of hard to tell you exactly every feature of this cool product, so below are two lenses I made for the my Internet marketing business.  These lenses (pages) are still evolving, but you get the idea. 

I would like to add that Squidoo is a phenomenal way to not only market yourself or your product, but it delivers incredible page rank, and visitors to sites that link to you, and your Squidoo page.  In fact, notice what a recent article from Seo-News.com said about the possible SEO affects.

“One important facet of your Squidoo lens is that it could be listed on Google, or any of the other search engines, for your major keywords, and you should not lose sight of any promotional techniques that provide you with free exposure on search engines.”

I say give it a try, then ping all the social bookmarking sites (buttons appear right on the Squidoo page) You have nothing to lose, and TRAFFIC to gain!

Here are my Squidoo lenses:

Lens on Local search marketing 

Lens on Perspective Internet Marketing

(View a recent article on (getting page rank with Squidoo)

It does, so don’t get me wrong, properly worded anchor text is critical for link building, and ranking for keywords, but recently the buzz on the internet is that Google may or may not be penalizing sites that use the same anchor text repeatedly. According to some discussions, some web sites previously ranking in position #1 for “Home Run” words, have been dropped 4-5 positions….WHY?? Stay tuned, but for now word on the street is Google is basing this action on usage data.
It seems like landing pages with too many inbound links using exactly the searched keyword as the anchor text were picked up by Google’s filter. Web pages without word variety in their anchor text seemed to be outranked.
What is the solution? I recommend the following:

1) Use different but related keywords as anchor text for links to your site.
2) Stay tuned, I’m sure there will be more discussion on this.

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header_bg Well after much work from myself and my wife, I am getting a little closer to finishing my re-designed web site, Perspective Internet Marketing.  It’s kind of funny that you have no problem performing Internet marketing on clients and friends sites, but your own?? Yikes.  Well anyhoo, here is a snap shot of my logo.

Also as you would imagine, the focus is on Internet marketing, and social integration for web sites here in the Wilmington, NC area, however I have clients all over and welcome more!.  Below are a few areas I will focus on simply because they are my strengths:

A good friend of mine who owns “Hippo Internet Marketing in Charlotte, NC,” is revealing some secrets. He will be teaching a two day class on search engine optimization, and marketing on several levels, ranging from entry level (do your own web site marketing) to advanced SEO techniques. Let me tell you, he knows his stuff, and you will not be disappointed. Let me fill you in on a few of the class highlights, there are some goodies!

• How search engines work
• Effective keyword research techniques
• Title tags – what works and why
• Top ten specific link building techniques
•The future of search
(These are just 5 out of over 20 subjects he will teach)

I have to say, for the price, he is giving a tremendous amount secrets out, and you will not find a more comprehensive course. If you need Internet Marketing in Charlotte, NC
you need to go to these classes.

Oh, guess what? He also is giving away a whitepaper in what he calls a “Internet Marketing Blueprint”….For FREE! Check it out, you can download it here.

I deal with literally hundreds of landing pages, so very often I am asked what are some simple tips to have in mind when creating or optimizing a landing page? Well, this is really not an easy question to answer because there are so many dynamics involved, websites are different, themes, purpose etc.
However, I will give you some quick tips I implement to keep my pages “sticky”. Remember visitors only have about 3 seconds to determine whether to “stay or stray” on your site.

• Keep your product or message clear and to the point, remember clarity trumps persuasion
• Reduce “friction level” of visitors, asking for too much information
• Limit amount of copy – Yes, content is king but too much can cause early exits.
• Don’t give too much “hype”! Remember, too much hype causes “friction”!!
• REDUCE friction level……increase conversion!

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