Search Engine Optimization


I would like to let everyone know we are happy to announce a new search engine marketing Blog! My brother and I are joining forces and brain power to become “fleshly” authorities in the field of Search engine marketing. The name of our blog is Red VW Bus. Why you ask? Well, go over there and take a peek at out story and find out, it’s pretty good!

www.RedVWBus.com

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It does, so don’t get me wrong, properly worded anchor text is critical for link building, and ranking for keywords, but recently the buzz on the internet is that Google may or may not be penalizing sites that use the same anchor text repeatedly. According to some discussions, some web sites previously ranking in position #1 for “Home Run” words, have been dropped 4-5 positions….WHY?? Stay tuned, but for now word on the street is Google is basing this action on usage data.
It seems like landing pages with too many inbound links using exactly the searched keyword as the anchor text were picked up by Google’s filter. Web pages without word variety in their anchor text seemed to be outranked.
What is the solution? I recommend the following:

1) Use different but related keywords as anchor text for links to your site.
2) Stay tuned, I’m sure there will be more discussion on this.

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header_bg Well after much work from myself and my wife, I am getting a little closer to finishing my re-designed web site, Perspective Internet Marketing.  It’s kind of funny that you have no problem performing Internet marketing on clients and friends sites, but your own?? Yikes.  Well anyhoo, here is a snap shot of my logo.

Also as you would imagine, the focus is on Internet marketing, and social integration for web sites here in the Wilmington, NC area, however I have clients all over and welcome more!.  Below are a few areas I will focus on simply because they are my strengths:

A good friend of mine who owns “Hippo Internet Marketing in Charlotte, NC,” is revealing some secrets. He will be teaching a two day class on search engine optimization, and marketing on several levels, ranging from entry level (do your own web site marketing) to advanced SEO techniques. Let me tell you, he knows his stuff, and you will not be disappointed. Let me fill you in on a few of the class highlights, there are some goodies!

• How search engines work
• Effective keyword research techniques
• Title tags – what works and why
• Top ten specific link building techniques
•The future of search
(These are just 5 out of over 20 subjects he will teach)

I have to say, for the price, he is giving a tremendous amount secrets out, and you will not find a more comprehensive course. If you need Internet Marketing in Charlotte, NC
you need to go to these classes.

Oh, guess what? He also is giving away a whitepaper in what he calls a “Internet Marketing Blueprint”….For FREE! Check it out, you can download it here.

I deal with literally hundreds of landing pages, so very often I am asked what are some simple tips to have in mind when creating or optimizing a landing page? Well, this is really not an easy question to answer because there are so many dynamics involved, websites are different, themes, purpose etc.
However, I will give you some quick tips I implement to keep my pages “sticky”. Remember visitors only have about 3 seconds to determine whether to “stay or stray” on your site.

• Keep your product or message clear and to the point, remember clarity trumps persuasion
• Reduce “friction level” of visitors, asking for too much information
• Limit amount of copy – Yes, content is king but too much can cause early exits.
• Don’t give too much “hype”! Remember, too much hype causes “friction”!!
• REDUCE friction level……increase conversion!

It’s not too easy but I have found a way with a little help from headquarters. 

A client of mine owns the local Budget Blinds in Wilmington, North Carolina, and pretty much corporate headquarters controls most if not all SEO, PPC and traditional print / TV ads. 

Recently this company did begin “modern” search engine optimization within their site by restructuring their URLs from dynamic to static ones, this is the best move they could have done from a search engine perspective, they also submitted a sitemap feed to the new Sitemap’s initiative (www.sitemaps.org).  Awesome!

Here lies the problem, most of the readable (text) portions of the site are still controlled dynamically and pre-determined according to the city of the franchise including the most important tags of all, the Title and meta description tags!

The problem with this clients site was that the program that fills these fields (Title & Meta) do not include the state, nor the abbreviation of the state of the franchise location which gives search engines no relevancy to searches. 

For example, if you were to search for “window coverings Wilmington, NC” my clients Web site would not stand a chance at showing up organically above the fold because just think of how many “Wilmington’s” there are?  True, search engines do track IP addresses, however without the “NC” or “North Carolina” in the tags, the chances of their site being above the fold is not good.  Well, guess what?  We actually spoke with the person in charge of Budget Blind’s IM, and it appears they listened to us!  The letters “NC” now appear after “Wilmington”.. One victory, and he is already yielding top 5 organic results in Yahoo.

The next trick was to find out how to tweak the meta description tag because corporate told us it could not be done!.  HA! Well, after a little experiment, we soon realized that by changing a certain field that can be edited by the franchise owner, this dynamically changed the meta descrip tag!  Woo Hoo!

Now the challenge was to sprinkle keywords and phrases into the content or “copy” which had previously not been possible, or at least didn’t know he could do this.  The owner found out he was able to login and customize up to 5 marketing paragraphs to his choosing, so bingo!  I suggested he take advantage of this by distributing keywords and phrases I determined from keyword research and PPC logs, such as Bamboo blinds, window treatments, window coverings Wilmington, NC etc.. at a keyword density level of 2 mentions of the keywords per 100 words of body throughout these customizable sections.  It is working…So far Yahoo has been kind to him but Google wants to check them out a little more.

He also adjusted the “Coupon” tab ad copy, so now he can customize monthly specials with keywords in them as well!  There are other white hat tricks I implemented, but hey I can’t give out all my secrets!

In summary, if you own a franchise that includes a web site, make sure you are fully aware of every editable portion of it, if you don’t know call corporate, do keyword research and then find ways to add this research into your Title & Meta Tags, and ad copy.  It’s that easy!  If you need help, drop me an email.

By the way, if you are in the market for great window blinds, shutters window treatments, check him out if you are in Wilmington, North Carolina.  Right now he has a pretty good special on window blinds!

Yes…Web Marketers get ready; Google is expanding their Internet advertising network to the print world in a gutsy move to capture traditional ad dollars. Are we ready for “Google Print Ads”?  Read on below screenshot.

Google makes 99 percent of its revenue from Internet ads, but now is beta testing print advertising sales. Google continues to position itself to becoming a one-stop shop for online and offline marketing. This is the first attempt for Google to dabble into offline ads and could perhaps be a tremendous portal for marketing agencies to offer complete packages.

Advertising and marketing agencies using Google Print Ads can devote more time providing high-level service to clients instead of spending time on a vast array of multiple print ads within a plethora of markets, this is in part due to the fact that “Google Print Ads” is built into the Google Adwords PPC dashboard.

Let’s find out a little more about this new feature – From Google themselves!

What is Google Print Ads?

Google Print Ads is an online marketplace that makes it easy for advertisers and agencies of all sizes to run ads in newspapers across the U.S. – whether you’re buying space in one paper or a hundred.

Why newspaper advertising?

Newspapers remain a vibrant and popular medium that speaks more directly to local markets than most other media. When executed well, newspaper advertising can make any marketing campaign stronger.

How does Google Print Ads work?

Running newspaper ads with Google Print Ads is easy – you use a simple online interface to select newspapers and place bids for ad space in them. The papers you’ve selected approve or decline these bids (and give you direct feedback about their decisions). After your ad runs, you can see electronic copies of them on the page.

So there you have it.  Yes this is still in beta, but with Google’s recent partnership with DoubleClick, one if the largest digital marketing groups, who knows where Google will go?  I guess that’s why it’s exciting to be in this arena.

Ty’s Perspective..

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