Local Search


If there were ever any questions as to the effectiveness of press releases, take a look at this. The national and local Budget Blinds website received a new site design, so the Wilmington Budget Blinds issued a press release announcing this. Well, not only does this PR appear for local results with a variety of phrases, but it also appears on page two for the primo phrase, “Budget Blinds”. Who knows, this release could move on up in the ranks and sit right next to the corporate site….
Why not try a press release, they work!

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Local Search Engines

I could not believe my eyes this morning when I awoke and did some mundane searches on the Internet.  Low and behold, Google updated and changed the local search results page.  If you notice in this image, they now display 10 local business’s on the local search results, or Google maps. Before they only showed three (3) results, so this is a welcome improvement, especially if you want to list your business in Local search engines

How do you do this? Is your business listed in local searches? Is your competition already there?  Let me tell you, you better prepare your self and either learn how to submit your local business to local search engines, or out source this to a local Internet marketing company. This move by Google is a huge indication that these types of results or business inquiries are here to stay.  The days of the yellow book, or yellow pages may soon be replaced by Google Local, Yahoo local, and many others.

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header_bg Well after much work from myself and my wife, I am getting a little closer to finishing my re-designed web site, Perspective Internet Marketing.  It’s kind of funny that you have no problem performing Internet marketing on clients and friends sites, but your own?? Yikes.  Well anyhoo, here is a snap shot of my logo.

Also as you would imagine, the focus is on Internet marketing, and social integration for web sites here in the Wilmington, NC area, however I have clients all over and welcome more!.  Below are a few areas I will focus on simply because they are my strengths:

It’s not too easy but I have found a way with a little help from headquarters. 

A client of mine owns the local Budget Blinds in Wilmington, North Carolina, and pretty much corporate headquarters controls most if not all SEO, PPC and traditional print / TV ads. 

Recently this company did begin “modern” search engine optimization within their site by restructuring their URLs from dynamic to static ones, this is the best move they could have done from a search engine perspective, they also submitted a sitemap feed to the new Sitemap’s initiative (www.sitemaps.org).  Awesome!

Here lies the problem, most of the readable (text) portions of the site are still controlled dynamically and pre-determined according to the city of the franchise including the most important tags of all, the Title and meta description tags!

The problem with this clients site was that the program that fills these fields (Title & Meta) do not include the state, nor the abbreviation of the state of the franchise location which gives search engines no relevancy to searches. 

For example, if you were to search for “window coverings Wilmington, NC” my clients Web site would not stand a chance at showing up organically above the fold because just think of how many “Wilmington’s” there are?  True, search engines do track IP addresses, however without the “NC” or “North Carolina” in the tags, the chances of their site being above the fold is not good.  Well, guess what?  We actually spoke with the person in charge of Budget Blind’s IM, and it appears they listened to us!  The letters “NC” now appear after “Wilmington”.. One victory, and he is already yielding top 5 organic results in Yahoo.

The next trick was to find out how to tweak the meta description tag because corporate told us it could not be done!.  HA! Well, after a little experiment, we soon realized that by changing a certain field that can be edited by the franchise owner, this dynamically changed the meta descrip tag!  Woo Hoo!

Now the challenge was to sprinkle keywords and phrases into the content or “copy” which had previously not been possible, or at least didn’t know he could do this.  The owner found out he was able to login and customize up to 5 marketing paragraphs to his choosing, so bingo!  I suggested he take advantage of this by distributing keywords and phrases I determined from keyword research and PPC logs, such as Bamboo blinds, window treatments, window coverings Wilmington, NC etc.. at a keyword density level of 2 mentions of the keywords per 100 words of body throughout these customizable sections.  It is working…So far Yahoo has been kind to him but Google wants to check them out a little more.

He also adjusted the “Coupon” tab ad copy, so now he can customize monthly specials with keywords in them as well!  There are other white hat tricks I implemented, but hey I can’t give out all my secrets!

In summary, if you own a franchise that includes a web site, make sure you are fully aware of every editable portion of it, if you don’t know call corporate, do keyword research and then find ways to add this research into your Title & Meta Tags, and ad copy.  It’s that easy!  If you need help, drop me an email.

By the way, if you are in the market for great window blinds, shutters window treatments, check him out if you are in Wilmington, North Carolina.  Right now he has a pretty good special on window blinds!

Recently I have had requests for tips and directions on putting your local business into search products that Google, Yahoo, MSN and many others offer.  Well, I thought instead of compling this myself, my good friend and colleage at Hippo Internet Marketing has already created fantastic articles relating to this.

Please read these articles below, it’s a virtual “Honey hole” of local search info!

http://www.thejunglemap.com/post/77

http://www.thejunglemap.com/post/88

If you would like consulting, let me know what you need!

(Special thanks to Bryan)