A Perspective


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header_bg Well after much work from myself and my wife, I am getting a little closer to finishing my re-designed web site, Perspective Internet Marketing.  It’s kind of funny that you have no problem performing Internet marketing on clients and friends sites, but your own?? Yikes.  Well anyhoo, here is a snap shot of my logo.

Also as you would imagine, the focus is on Internet marketing, and social integration for web sites here in the Wilmington, NC area, however I have clients all over and welcome more!.  Below are a few areas I will focus on simply because they are my strengths:

Recently I took on a fantastic client, a luxury golf home magazine called FairwayLiving. I wanted to jump into the game of advertising on YouTube, so here it is! I would love to hear feedback on this site, and would also appreciate a little “viral marketing” help from you by sharing this video with those you know!
Right now they are offering a Free trial issue of this magazine, it’s focus is on luxury golf communities, golf real estate, and homes across the united states and abroad.

Recently I have had requests for tips and directions on putting your local business into search products that Google, Yahoo, MSN and many others offer.  Well, I thought instead of compling this myself, my good friend and colleage at Hippo Internet Marketing has already created fantastic articles relating to this.

Please read these articles below, it’s a virtual “Honey hole” of local search info!

http://www.thejunglemap.com/post/77

http://www.thejunglemap.com/post/88

If you would like consulting, let me know what you need!

(Special thanks to Bryan)

Results are rolling in and it appears that Yahoo’s Panama platform is delivering as promised, and I have to say for our business our ad performance has increased tremendously.  Our click thru rates are up 2-4%, some even higher.

Take a look at the ComScore press release that highlights the “pre-lim” results

Last week, we saw results from Avenue A | Razorfish that supported this.  Now we may not be as big as these companies, but take a look at these agency’s clients:

  •  Impressions were up an average of 5 percent.
  • Cost per click (CPC) prices were down an average of 6 percent.
  •  Clickthrough rates up an average of 10 percent.

Also, take a look at what SearchEngineWatch had to say about this news:

This week, we have similar early returns from search and media management firm SearchIgnite and RBC Capital Markets’ research arm. A study of results from clients of SearchIgnite, and sister firm 360i showed that Yahoo’s market share among those advertisers stabilized after Panama launched, ending a steady decline for the past year. It also found that clickthrough rates improved since Panama’s launch, while cost-per-click has held steady.

That’s all for now, again this is jusy my “Perspective”………………..

peace ouT