Yes…Web Marketers get ready; Google is expanding their Internet advertising network to the print world in a gutsy move to capture traditional ad dollars. Are we ready for “Google Print Ads”?  Read on below screenshot.

Google makes 99 percent of its revenue from Internet ads, but now is beta testing print advertising sales. Google continues to position itself to becoming a one-stop shop for online and offline marketing. This is the first attempt for Google to dabble into offline ads and could perhaps be a tremendous portal for marketing agencies to offer complete packages.

Advertising and marketing agencies using Google Print Ads can devote more time providing high-level service to clients instead of spending time on a vast array of multiple print ads within a plethora of markets, this is in part due to the fact that “Google Print Ads” is built into the Google Adwords PPC dashboard.

Let’s find out a little more about this new feature – From Google themselves!

What is Google Print Ads?

Google Print Ads is an online marketplace that makes it easy for advertisers and agencies of all sizes to run ads in newspapers across the U.S. – whether you’re buying space in one paper or a hundred.

Why newspaper advertising?

Newspapers remain a vibrant and popular medium that speaks more directly to local markets than most other media. When executed well, newspaper advertising can make any marketing campaign stronger.

How does Google Print Ads work?

Running newspaper ads with Google Print Ads is easy – you use a simple online interface to select newspapers and place bids for ad space in them. The papers you’ve selected approve or decline these bids (and give you direct feedback about their decisions). After your ad runs, you can see electronic copies of them on the page.

So there you have it.  Yes this is still in beta, but with Google’s recent partnership with DoubleClick, one if the largest digital marketing groups, who knows where Google will go?  I guess that’s why it’s exciting to be in this arena.

Ty’s Perspective..

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