Results are rolling in and it appears that Yahoo’s Panama platform is delivering as promised, and I have to say for our business our ad performance has increased tremendously.  Our click thru rates are up 2-4%, some even higher.

Take a look at the ComScore press release that highlights the “pre-lim” results

Last week, we saw results from Avenue A | Razorfish that supported this.  Now we may not be as big as these companies, but take a look at these agency’s clients:

  •  Impressions were up an average of 5 percent.
  • Cost per click (CPC) prices were down an average of 6 percent.
  •  Clickthrough rates up an average of 10 percent.

Also, take a look at what SearchEngineWatch had to say about this news:

This week, we have similar early returns from search and media management firm SearchIgnite and RBC Capital Markets’ research arm. A study of results from clients of SearchIgnite, and sister firm 360i showed that Yahoo’s market share among those advertisers stabilized after Panama launched, ending a steady decline for the past year. It also found that clickthrough rates improved since Panama’s launch, while cost-per-click has held steady.

That’s all for now, again this is jusy my “Perspective”………………..

peace ouT

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