That’s easy, but it takes time.  Remember search engines such as Google, Yahoo, MSN regularly crawl  (Index) these types of sites more so than regular websites, why? Because generally blog sites have fresh content and lots of it, which is updated daily, weekly or monthly and search engines love this.

Bloggers also tend to promote their links in their posts, and submit their blogs to blog directories.  There are also blog portals such as Technorati which updates your post in real time each time you write a real estate post.  These type of sites and directories in return link to you and increase your “Link equity”, therefore increasing the ranking of your blog articles on the internet, especially if they are specific to your real estate market. 

For example say you want to attract potential clients seeking to relocate to Wilmington, North Carolina, so you write a post on this topic.  Which of the following posts do you think would be more informative to a potential client, “What is the average home price in North Carolina?” or “What is the average price of a home in Wilmington, North Carolina?” Obviously it is the latter, why?  Because it is keyword specific, and chances are that someone looking to buy a home in Wilmington, NC will type those type of keywords into the search engine box, thus the search engines reward articles that are written for the searcher rather than the poster.  Also, if people like your post, especially if it is informative, they will pass that post onto others they know, so on and so on.

I have to be honest with you though, don’t expect overnight success with tons of traffic to your blog.  If you are just beginning to write posts, it takes time, months, if not close to a year before you see real estate leads roll in.

But guess what? There is a chance that your real estate articles could rank quicker, perhaps within weeks.   You may even have the best real estate blog in your city or town, why?  Because either they don’t post regularly, or nobody has one!

For example, I live in Wilmington, North Carolina which has been voted one of the top ten places to purchase a home according to a recent CNN report.  Real estate agents here have been active in marketing for years, sending out newsletters, emails and creating personal web sites such as my agent, Alex Paen with the Alex Paen Team.  However, if you do a search on the internet, nobody has an active real estate blog in Wilmington, NC! Some agents here have perhaps started a blog, but have failed to post fresh articles.  Bingo! Get busy real estate agents in Wilmington!

In conclusion, a real estate blog introduces you and your services (and perhaps your existing web site) to a group of clients and online searchers who may not have found you any other way, so why not start one? Yes it does take time, but overall it is relatively inexpensive, in fact you can start one up for free.

So where do I start? What blogging services do I use? What articles do I write about? All these questions and more will be answered, so stay tuned for the next series of articles on real estate blogs as I give you A Perspective!